With winter coming to a close this month, it’s not only your closets and desks that could benefit from a thorough spring scrubbing. When was the last time you took a hard look at your email distribution list?
Let’s start with defining email list hygiene: it’s essentially culling your email list for contacts that are doing more harm than good from lack of interaction, and dropping them from your distribution. When did that email recipient last open your email? More importantly, when did they last click on your email? If the answer is “over a year,” or, worse, “I have no idea,” your list is very likely in need of a cleaning.
For the time and energy you put into your email programs, don’t you want to ensure your audience is engaging with them? ISPs providing email service – Yahoo, Gmail, Outlook, etc. – are keeping an eye on your sending practices by way of engagement levels, and you’re in for deliverability trouble if those rates are in the dumps.
Missed out on ConnectCon? For the next few weeks, we’ll be posting session recaps from our industry leaders, be sure to check the blog regularly for a summary and URL to the presentation.
Are you doing everything you can or should to get the most out of your email program? Vanessa Meincke, Senior Community and Email Manager at Data.com Connect, shares some helpful tips and tricks to get the most bang for your email buck.
byEmailBandDC05-30-201310:31 AM - edited 01-23-201512:02 PM
If you’re looking for quick, easy wins with your email marketing program, testing is where it’s at. If you haven’t been testing, you’re not alone: according to Hubspot, only about 20% of marketers are regularly A/B testing their emails.