02-26-2018 12:03 PM
Refreshing article advocates ditching the elevator pitch in favor of using the 3-1-3 approach. In this exercise, you reduce a three sentence pitch to one sentence, then to 3 words.
Start with Problem, Solution, Market > 1 sentence > 3 words
"When you use a conversation (or permission-based) pitch, your pitch might end sooner than you think. But if you’re engaging with the other person effectively, you can still arrive at a desirable outcome even if they don’t need your product or service."
02-27-2018 10:02 AM
Hungry, bacon, everywhere.