05-13-2010 01:05 PM
SparksM, I agree, I don't want to sound like I'm reading a script verbatim. Instead I use bullet points like this:
I follow down the list as I talk so I don't forget any vital points, but am still free to talk in my natural conversational style. My voicemails might not be the exact same twice but the important info is always included:
"Hi Bob, this is ___ with ___. My number is ___. We're a provider of GPS tracking and fleet management systems for companies of all sizes. I called because I'd like to have a conversation about the challenges you face in managing your company vehicles. We can talk about how to overcome those and how to get the most from your fleet. You can give me a call at your convenience at ___. Again, my name is ___ with ___. Thanks Bob, have a great day."
I'll reword that on a constant basis so I don't get bored or sound stiff but I always include the bullet points. Also, I try never to leave a voicemail longer than 10 or so seconds, maybe 15. Any longer and I've probably lost their attention.
05-13-2010 09:03 PM
Why not have a little fun with this? Your creativity is the fulcrum point of your ability to differentiate yourself from your competition. You have to cut through the call clutter. Stand out. Take risks.
Try something fun, like "I'd like to share 3 new ideas to increase customer loyalty. #1 .... #2... #3 if you'd like the third one, call me at xxx-xxx-xxxx." Now your ideas better be good. They better be engaging. They better be VALUABLE.
The real key is to include a fun fact, a value fact, and a reason to call back IN EVERY VOICEMAIL. "This is Noah, I sent you a packet of information on our product, you may not have noticed one of the most valuable feature -- call me for a few more secrets so you can make the best decision possible..."
05-14-2010 07:01 AM
Depends how you measure the odds... For every success, you probably left 50 messages.
If someone doesn't know you, they are very unlikely to return a call.
I DO like the idea of "if you want me to stop calling you, please call back...."
There are times I have said to people " I am the easiest guy to say no to, but if you ignore me, I will never let go..."
05-17-2010 01:39 PM
Good and to the point.
Here's a little script I've had some success with: "This is Michael Azevedo calling from our Maui Office of
Sanitizer4u, I'd like your permission to send you some information on our promo gift item, the Pocketizer--a pocket sized business card that holds 30mm of our non-alcohol hand sanitizer. you can reach me at 808 878 3510. I'll send you a short e-mail to your address at ...@.....com. Aloha.
(I then give out the jigsaw address in case it is wrong, I have received callbacks with corrections. I then send a short message with an image of the Pocketizer on the e-mail.)
05-18-2010 05:32 AM
What I've used with pretty good success, is to send a personally addressed email to the prospective customer on your product offering, and call the contact two days later. Mention a few key points on the voice message and that you are following up on an earlier email. These two events repeated over time will get your company information out there. When you eventually get through, most have read the email or have passed the information to others in the company. Then the voice mails are not wasted effort. Typically only about 10% of my calls get through.
05-18-2010 10:09 AM
I leave a voicemail 99.99% of the time that I call, mainly because I only get through with 5% of my calls. Typically, I'll call once a week and leave 6 messages and 1 or 2 emails before moving them to a list of inactive leads.
At first I thought this tactic may be excessive, but it seems to be working well. Occasionally, I'll get someone who jokes about it with me, but most of the time, they don't mention anything about it and just say they are sorry and wanted to talk but they were just so busy. Sometimes they even say thank you for the persistence because they had wanted to talk to me and forgot about it.
05-24-2010 01:09 PM
I will typically leave 30-40 VM's in one day, for my target client, they travel quite a bit, and are tough to track down. Often I will leave a VM, then call back over the next couple of days but not leave a VM, on the off chance of getting them in the office. I always try to follow up with an email referencing my VM. Our product set is fairly deep, with a good bit of consulting thrown in, so I have to be careful with VM's getting too long. I don't script, but usually look up the company first, have an idea about what I want to leave as a teaser (maybe about a news article regarding that company) - then name company and usually my website - this has helped as it allowed them to research my company a bit further before calling me back or taking my call next time.
05-27-2010 09:04 AM
I'm new to Jigsaw, but this discussion has already made me a fan because of the variety of approaches given, usually with well-thought-out reasons. I have already learned a lot here, and I've been self-employed for over 30 years. I'm going to adopt a short combination of the approaches listed. Thank you all for your very helpful contributions.
06-03-2010 12:19 PM
I would be careful about leaving messages that imply you will not give up unless you get a call back. I think that kind of pushes the envelope and positions you as somewhat of a telemarketer.