01-11-2017 08:03 AM
So It has always been a Joke around the office Marketing dislikes Sales and Sales Dislikes Marketing.
It really comes down to a lack of communication and a lack of effort. Being the Development person for my company I am that bridge.
Marketing Lead Scoring and Marketing Drip Campagins have helped me greatly with qualifying the correct opportunity for my AE. Tell me , How do you manage your leads and do you use lead scoring to help manage your HOT vs COLD leads?