All Things Marketing

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Posts: 1,412

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Registered: ‎04-28-2014

Has Google Finally Proven That Online Ads Cause Offline Purchases?

‎06-26-2017 09:30 AM

A distinct advantage of online vs. physical-world advertising is trackability; marketers who invest in digital advertising have an abudance of data tools at their fingertips for tracking customers and their spending behaviors. However, tracking consumer behavior in the physical world based off of their exposoure to online advertising has historically proven challenging. Check out this new article from Harvard Business Review on the advancements Google has made in understanding the impact of online advertising on real-world purchases.