03-23-2017 04:38 AM - edited 03-23-2017 04:38 AM
People's attention spans are shorter than ever before, and at the end of the day, if your email marketing campaigns are less than stellar, you're probably missing out on potential customers. Regardless of how enticing your products or services may be, creating not just good, but great, emails is imperative to getting targets to actually open and read your content. As this new article on the Pardot blog puts it, email subject lines are your very first impression, and your pre-header text is what you choose to wear on your first date. Read on for more on why emails should be awesome and tips on improving your open- and click-through rates!