08-29-2017 10:03 AM
To be successful, today's marketers must cater to today's consumers, who are significantly different than consumers of twenty, ten, or even five years ago. Consumers of today prefer self-service, demand timely communications, and expect highly personalized content. To meet these ever-evolving demands, more and more marketers are looking to artificial intelligence (AI) as an answer. Check out this new article from the Salesforce blog to learn how AI is making a significant impact in marketers' business processes and the customer experience.