Mindfulness, compassion, competition and joy are the four core values upon which Steve Kerr, head coach of the Golden State Warriors, has built the team that has achieved unprecedented success over the past three years, including winning two NBA championships.
This team, which is widely considered to be one of the greatest teams ever, is notable for playing a brand of basketball that is remarkable for its teamwork, selflessness, ruthless efficiency and flat out exuberance.
The temptation is to chalk this success up to the collective talent of the players. Or their process. Or their devotion to modern analytics and film study. All of which they value.
However, Kerr and his players believe that their team's success, and compulsively watchable style of play, is largely a factor of the degree to which they all have embraced and bought into the culture defined by Kerr's four core values: mindfulness, compassion, competition and joy.
Let’s take a second and think about how we could incorporate these values into our sales cultures to transform our sales results. It would make quite a change from the excessive focus on sales process, and "what have you done for me lately" sales cultures traditionally favored by too many sales leaders.
Let’s take a quick look at how Kerr’s four values apply to sales.