byTangyHint1206-16-201710:09 AM - edited 06-16-201710:12 AM
Today, as a small business, it is virtually impossible to have a thriving business without a strong social presence. Social media has transformed from something that a few companies had to a marketing tool that all businesses must use. It has the power to create brand awareness, attract new clients, promote engagement with current and former customers, drive sales, and so much more.
Small business owners need to know that social media marketing isn’t just for Fortune 500 firms and national retail chains. Local businesses and smaller companies benefit from having and executing a strategically crafted social media strategy. However, many don’t because they think that they can’t. They think that they don’t have the resources, time, money, or skills needed for successful social marketing. Some post on their social channels sporadically, while others don’t post at all. I have witnessed it all and seen the companies that do engage grow, while the ones that dismiss it stay stagnant.