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The concepts of "company culture" and "company values" are certainly hot topics in today's workplace. Many companies use these defined sets of values to promote their brand - and they should. They should - that is - if they actually adhere to these values! You may be surprised by how many companies tout these values without actually following them up with actions. Your beliefs don't make you a more admirable or trustworthy business - your actions do! When you provide evidence that you practice your own values, people notice. When people notice, they talk. And when they talk, they become your ambassadors. Want to learn more about developing ambassadors who help market your business for you or other strategic marketing tips to help you build and grow your business? Watch the video!  

If you've found these tips useful, join our webinar tomorrow, October 20th, at 10 am PT, as I present "How to Create an ELF (Easy, Lucrative, & Fun) Selling System." I'll be sharing more tips for gaining a competitive edge in your business, additional insights on strategic marketing, the importance of shifting from the "what" to the "why" in your business, and how to spend more time ON your business rather than IN it. Click here to register!