I just spoke with a lady who thought my company offered a different product that what she sought. At the end of the call, she thanked me for explaining our product, and mentioned 250 Sales Rule, which I haven't thought about in some time.
Basically, each time someone provides poor service, or are difficult to work with, they risk 250 lost sales. That concept applies equally to everyone, regardless of industry.
One of the important reasons why we often win, and our competitors lose is how we greet and work with our customers and prospects. Our CEO's rule has always been to be polite, honest, and professional. The link below illustrates why this is a winning strategy, and is one reason why our competitors often fail.