It's not surprise that many companies invest heavily in marketing campaigns that are specific to the holidays. Ever wondered what exactly are they doing around the holidays differently than the rest of the year, and how consumers' behaviors change accordingly? I enjoyed this article by Forbes on how marketers use "the holiday feels" to get you buying.
I'd be curious to know if any of you have any holiday-specific marketing tips, or if there are specific campaigns or strategies you tweak based on this time of year? Let us know!