05-08-2017 09:06 AM - edited 05-08-2017 09:08 AM
Sometimes you don't need a new car - you just need an oil change! It's easy to give up on "dead" leads and focus solely on acquiring new customers. However, statistics show that existing customers are significanty more likely to repurchase, refer, and try a new offer than to try brand new acquisitions. Rather than giving up on old leads, consider rescuscutating them with new, creative campaigns. Read more about "resuscitation marketing" in this Forbes article that highlights how shifting your focus towards leads you may have neglected is actually a worthwhile investment. And let us know in the comments section what strategies you've used to effectively re-engage stagnant leads!