07-25-2017 07:01 AM
Lead generation is one of the biggest challenges facing some marketers, especially those with a limited budget. Growing a business cannot happen without it - period. Successful lead generation often boils down to a matter of quality over quantity - focusing on generating high-quality leads that eventually convert to customers. Check out this article from Forbes for practical tips for fine-tuning your lead generation strategies and ultimately improving your conversion rates.
07-27-2017 10:27 AM
At our meetup last night, I was talking to someone about this. Creating engaging content has provided excellent ROI in generating leads / responses. I block out time for content creation every day for various aspects of marketing, whether it be to clients or candidates.